Have a Happy Period.
Today I got my first piece of personally addressed junk mail. We get lots of junk mail every week, of course, but usually there's no name attached and, the rare time it is addressed, it's always addressed to my girlfriend.
But today, this came in the mail: porn
"Two ways to feel shower clean…" Normally, I would have absolutely no interest. But this was addressed to me, specifically. Someone, somewhere, thought that I would find this product (a cleaning product of some kind, I assumed) of interest. Plus, it had a little tab you had to pull to find out what it was, sort of like a game, so…
I pull out the insert, and it's this:
An ad for the new Always feminine hygiene product. Which they apparently think I will dig. I, Mr. Bob Richardson, of Edmonton, Alberta.
If this isn't a successful direct marketing plan, I don't know what will be. Always was really limiting itself, when you think about it, by marketing only to women.
Have a Happy Period,