More on Marketing Comics

Brian Hibbs via The Engine:

We've built a business that is increasingly revolving around the perennial item -- a work that can sell month-in, month-out, unto the end of time. What THIS means is that you're no longer "just" competing against what came out this week, you're competing against EVERY graphic novel that is in-print...

What that means is that you're competing for rack space from just about EVERYone -- all the way from Windsor McKay to Craig Thompson. THIS IS A ZERO SUM GAME -- rack space is finite, and it is precious, and if you want some of mine, you have to convince me that I'd rather display your book than PYONGYANG or GANGES or something else equally superlative.