Thursday, February 09, 2006

Marketing is the work of Satan

From Warren Ellis, via The Engine:

First principle: marketing is the work of Satan. It is the art of convincing someone to give you their money by lying to them. Never lose sight of that. This is something that needs to be performed with hate. If you begin to love the process, then you've become one of those people who sell washing powder and sugar-based drinks. Marketing is a necessity. It must be done well in order to give the work a chance of survival out in the Darwinian nightmare of the outside world, a place where only tits win. You do the work with love. Everything else? It's simply something that must be done...

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